‘85 INSPIRING WAYS TO MARKET YOUR
SMALL BUSINESS’
JACKIE JARVIS

This is a book written with ‘YOU’ and ‘YOUR’ challenges with marketing your small business in mind. It is a must for you to have to hand for easy reference whenever you need a burst of inspiration, a great idea or have a burning question about marketing your business that you need the answer to.

If you are looking for a book that will inspire your business marketing, give you confidence and help you to grow your business then this is it!!

All major credit cards accepted

It is easy and pleasurable to read. Each idea is presented clearly in a clear logical step-by-step way. It can be picked up and put down as you as you need it. For each of the inspirational ideas you will learn very simply what you need to do to make it work in your business.

As the author of this book I wanted to create something that combines the practical with the inspirational. That keeps it real at the same time as showing you that there can be MAGIC in Marketing when you get it right.

Here is a sneak preview of what you will be able to read about…

Introduction

• Where you are … to where you want to be
• What do you want?
• Typical small business marketing mistakes
• Creating your marketing plan

How to get started – evaluating where you are now

• Defining your business now
• Evaluating how well your current marketing is working
• Assessing the value of your current customer base
• Finding out what existing customers value about your business
• Seeing your business through the customers eyes
• Assessing your personal strengths, skills and resources

Getting clear about where you are going

• Clarifying your ultimate business vision
• Defining the gaps between present and desired
• Describing who you want to do business with

Understanding your market place and your competition

• Researching for answers
• Evaluating your competitors propositions
• Learning from others in your marketplace

Understanding your customer

• Finding out about your target customer
• Understanding what people buy

Creating solid foundations

• Deciding on your niche
• Getting clear about what you are selling
• Clarifying your unique selling proposition
• Creating and communicating a brand
• Developing strap-line slogan for your business
• Believing in yourself

Getting the price right

• Charging what you are worth
• Increasing prices at the right time

Developing your marketing message

• Creating commitments to your customers
• Developing an elevator speech
• Creating a guarantee

Determining your marketing methods

• Knowing the 3 main ways to grow a business
• How to test and measure the return you get from marketing
• Choosing the best methods to market your business
• Being creative with your ideas

Marketing methods that boost business with existing customers

• Communicating with your existing customers
• Building trusting relationships
• Reviewing customers needs
• Encouraging referrals and recommendation
• Publishing case studies
• Selling up and selling more
• Special offers
• Packaging your products
• Creating a newsletter
• Making the most of email marketing
• Using hospitality and special days

Marketing methods that attract new customers

• Building host relationships
• Using joint ventures
• Working ‘word of mouth’
• Educating customers
• Using events and talks to sell your business
• Driving business to your website                                           
• Networking for the right reasons                                   
• Telemarketing for leads                                                               
• Getting people to pay attention to your window displays
• Designing adverts that sell   
• Writing a good sales letter    
• Writing compelling direct mail
• Developing incentives          

Profile building marketing

• Getting free PR
• Writing and delivering press releases
• Using banners, posters and signs
• Exhibiting at conferences
• Becoming a well known expert in your field
• Sponsoring for maximum return
• Giving something back to society

Selling your services

• Opening a cold call
• Making appointments
• Building instant rapport
• The art and power of listening
• Getting to your prospects pain – the questions to ask
• Tailoring your sales proposition and positioning the benefits
• Designing a winning proposal
• Following up and following through

Completing your marketing plan

• Setting your sales and marketing goals
• Developing a budget
• Planning your strategy
• Writing the plan

The simple things that make a BIG difference

• Making it easy for people to buy from you
• Keeping customers happy
• Dealing positively with complaints
• Motivating your team

Creating a marketing system

• Keeping customer records
• Building an opt-in mailing list
• Creating a communication calendar

Making it happen

• Fine tuning your plan
• Maintaining awareness and learning from experience
• Staying on track

’85 Inspiring Ways to Market Your Small Business' is a paperback book published by 'How to books' in Oxford. Price is £10.99 + £3.75 p&p Total £14.74 You can get your personally signed copy directly from the author. Buy now using paypal - No Account needed Secure transaction guaranteed All major credit cards accepted Thank you for your support AVAILABLE NOW!! Kind Regards Jackie Jarvis